GetGenAI vs Loftware Smartflow

Loftware Smartflow and GetGenAI prevent packaging errors in two different ways. Smartflow, Loftware's artwork management platform, controls the content that goes into artwork: approved phrases, translations, and workflows. GetGenAI checks the finished artwork itself, using AI to compare it against the regulations of each market, your brand rules, and your briefs.

Published by GetGenAI · Last reviewed October 13, 2026 · Corrections: info@getgen.ai

Two ways to prevent label errors

Smartflow controls the inputs; GetGenAI checks the output.

	Loftware Smartflow	GetGenAI
Approach	Stores pre-approved phrases, translations, and product data in Master Datasheets, and locks unapproved content out of projects	Reviews each artwork version with AI against regulations, brand guidelines, briefs, and master labels
Catches	Wrong or unapproved content entering a project	Errors on the finished artwork, including missing mandatory elements, claims not allowed in a market, and differences from the brief
Best when	Content is reused across large product portfolios	Artwork must meet different rules in several markets and channels

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Where each tool catches a mistake

Following one artwork from first draft to print shows where each tool steps in.

Stage	Loftware Smartflow	GetGenAI
Content preparation	Approved phrases and translations are pulled from Master Datasheets	Briefs and master labels are checked for required wording and claims
Design	Designers work from the approved content	Design extensions check artwork inside Figma, Illustrator, and InDesign
Review	Reviewers annotate proofs in DaVinci, compare text, preview barcodes, and measure	AI checks every market's rules at once, returning findings with the cited rule and a suggested fix; reviewers annotate and compare versions
Approval	Templated workflows, eSignatures, and rejection reasons	Approval workflow with owners, reminders, and acceptance of each version
After approval	Superseded status for outdated files, and an audit trail	Audit trail, PDF review report, and website monitoring

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GetGenAI review of a beverage label against FDA supplement rulesets, showing a finding with required changes and a suggested fix

What happens when a regulation changes?

Smartflow shows where content is used; GetGenAI updates the rules and re-checks the artwork.

Smartflow: its Where-Used view shows every project and datasheet that uses a phrase or translation, so your team can find what to update after a regulation changes. Your team decides what the change means for each phrase.
GetGenAI: it follows 100+ regulatory sources such as FDA, EPA, and EFSA. When a rule changes, it updates the matching ruleset, dates the change, and re-checks affected content automatically. Legal and regulatory advisors also review the rulesets regularly.

Test GetGenAI on your own artwork

Upload one label or ad and see findings with cited rules and suggested fixes. 7-day free trial.

Start free trial →

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Loftware is also a label printing platform

Loftware's best-known product is enterprise labeling, which is a different job from artwork review. Loftware Cloud prints variable-data labels, such as barcodes, lot numbers, and regulatory labels, from ERP systems like SAP, Oracle, and Microsoft Dynamics. GetGenAI doesn't print labels; it reviews the content and design of labels, packaging, and marketing before they go to production.

Security and validation

Smartflow: SOC 2 certification, eSignatures that support FDA 21 CFR Part 11 approvals, and validation services for regulated industries.
GetGenAI: currently undergoing a SOC 2 Type 2 audit. It keeps each client's data in a separate workspace and offers SSO and an optional dedicated environment on Enterprise. Details are on the GetGenAI trust center.

Pricing and getting started

Loftware does not publish Smartflow pricing; access starts with a sales conversation. GetGenAI publishes its plans:

Starter: $99/month for 10 reviews
Pro: $599/month for 50 reviews with integrations
Enterprise: custom pricing

GetGenAI has a 7-day free trial, and a first review takes minutes.

Which should you choose?

Choose Loftware Smartflow when

you manage large libraries of approved phrases and translations across many products
you already use Loftware for label printing and want artwork management from the same vendor
you need eSignatures and validated workflows for 21 CFR Part 11 today

Choose GetGenAI when

you want AI to check finished artwork against each market's regulations, not only control the content
you sell in several markets and want the rules maintained for you
you review ads, websites, and retailer listings as well as packaging
you want to start quickly with published pricing and a free trial

Frequently asked questions

How is GetGenAI different from Loftware Smartflow?

Smartflow controls approved content and workflows before and during design. GetGenAI uses AI to check the finished artwork against regulations, brand rules, and briefs, and suggests a fix for each issue.

Does Loftware Smartflow use AI to check labels for compliance?

We did not find AI compliance checking in Loftware's own Smartflow documentation. Smartflow supports compliance through approved content, proofing tools, version control, and audit trails.

Is Loftware labeling software the same as artwork management?

No. Loftware Cloud prints variable-data labels from business systems, while Smartflow manages packaging artwork. GetGenAI reviews artwork and labels for compliance; it doesn't print labels.

Can Smartflow and GetGenAI be used together?

Yes. Teams can keep approved content and workflows in Smartflow and use GetGenAI to check the resulting artwork against each market's regulations before approval. Both offer APIs for connecting systems.

Rolling out across enterprise teams?

Book a demo to see GetGenAI review your artwork and campaigns live against your markets.

Book a demo →

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Sources

All sources checked October 13, 2026.

Loftware and Smartflow are trademarks of Loftware, Inc. GetGenAI is not affiliated with or endorsed by Loftware.